Market Solutions
Digital Goods
Payday Loans
Online Gaming
MOTO
Auctions & Classifieds

Digital Goods

The growth of digital goods delivered to computers, PDA’s mobiles phones – music, video clips, ring tones, games, for example, has accelerated recently as various industry players have developed consumer-friendly models for the use and ownership of content. In fact, Forrester research estimates a 19 percent year over year growth rate from $95.7 billion in 2003 to $229.9 billion in 2008 in Canada.

Challenges
With this huge growth there is a cost to the merchants in this sector.  Digital goods merchants lose a substantial share of the transaction value to various existing interchange fees when the individual purchase price is under $10. The reality is that credit card and debit card systems are geared to handling individual transactions with values higher than $10.

Benefits and Solutions
Citadel Commerce’s global e-wallet, myCitadel Wallet, accepts regular top-up payments from a debit card, credit card, or bank account that allows the consumer to transact individual digital content purchases in a cost effective manner.